Design Thinking for Innovation 创新设计思维2019智慧树
1：Which stage of the design thinking process is about making ideas real, and developing a strategy to introduce them to the marketplace and/or the organization?
2：In “the Age of the Customer” experience design matters greatly, because shoppers have , according to Manish Madhvani.
3：Research shows that for people to be regularly and productively creative, they need to let ideas , so as to give their unconscious mind a chance to keep working on the problem.
4：Don Norman believes that the best approach to usability design is _.
5：A “wow” experience always _, according to Michael Hyatt.
6：Creativity is hard work, and that is because it is 85% innate talent.
7：People who are curious about other people develop this skill: .
8：In the research on entrepreneurial innovation, these 3 C’s are linked to the ability to come up with novel and feasible ideas: .
智慧树正确答案：Creativity, Curiosity, Connections
1：“Sometimes you have to walk a mile in someone else’s shoes in order to respond creatively.” What process does this describe?
2：Why did Nespresso do field testing in shopping malls and hair salons?
智慧树正确答案：Goal was to design solution that appealed to women consumers.
3：Coursera online learning and Netflix online media streaming both offer consumers .
4：When people participate in consumption as cultural custom, for example, buying birthday or wedding presents, this is an expression of their need for .
5：Today, using empathy to drive innovation gives organizations a competitive advantage, because .
智慧树正确答案：few businesses are hiring specifically for emotional intelligence skills
6：When developing a new offering, “user perspective taking” involves .
智慧树正确答案：understanding consumer expectations including their unmet needs
7：The jobs-to-be-done innovation framework encourages us to understand exactly why consumers fall in love with their careers and pursue them for life.
8：When an inventor becomes so attached to their idea, to the point of ignoring user feedback, their arrogance will likely result in a failed project.
1：We can spot likely future trends by .
智慧树正确答案：paying close attention to today’s most popular products and services
2：Cultural trends can be triggered by the emergence of a new technology such as virtual reality, 3D printing, the Internet of Things, or artificial intelligence.
3：To decide if what you are observing is a trend or just a fad, consider whether .
智慧树正确答案：it is causing people to change their behavior
4：When curators are involved in maintaining a collection of artifacts or ideas, they will ___ it.
5：“Before you can think out of the box, you have to start with a box,” writes Twyla Tharp. What creative process is she describing?
6：“Problem finding does not come easily to many people,” advises Min Basadur. Why is this?
智慧树正确答案：We quickly adapt to problems and then fail to notice them.
7：is the first step in problem-finding.
8：These are some examples of wicked problems: pollution, poverty, personal wellness.
1：When management seeks to closely control what innovative employees do, which of the following is the likely result?
智慧树正确答案：Experimental and creative thinking will be stifled and stuffed out.
2：is another word for divergent thinking.
3：When engaging in divergent thinking, it is best practice to seek unusual ideas — the more strange, and wild, the better.
4：Mind mapping helps design thinkers to .
智慧树正确答案：realize assumptions and spot patterns
5：Affinity diagrams are used to .
智慧树正确答案：sort information according to category or theme
6：As the conceptual economy dawns, businesses need to hire people who .
智慧树正确答案：All of the above.
7：Everyone is capable of “small C creativity” and it can be learned and enhanced with practice.
8：Research by Gallup showed that many people are actively disengaged and work and would willingly switch jobs, and even take a pay cut, if they could find a position that allowed them to .
智慧树正确答案：be more creative
1：When prototyping products, generally a mockup will be of higher-fidelity than a wireframe.
2：When staging social interactions as part of prototyping services, it is integral that you hire actors or persuade friends to role-play as service staff.
3：Why should designers never go to a meeting without a prototype?
智慧树正确答案：A prototype encourages people to engage with your idea.
4：As Laura Busche reminds us, the word “prototype” means .
5：Nine times out of ten, prototyping with paper, scissors, and glue is the way to go if you want people to support your idea.
6：What is the Wizard of Oz effect?
智慧树正确答案：Simulated functionality of a prototype.
7：As experts at the Nielsen Norman Group explain, there is a risk that a low-fidelity prototype may confuse test users because .
智慧树正确答案：they may not understand what it is, or how it works
8：What is a pretotype?
智慧树正确答案：Low fidelity model used in quick test experiments.
1：Best practice for user testing? Start the testing during the very first week of your project.
2：For an impromptu prototype usability test, recruiting 3-5 users is sufficient to provide actionable feedback.
3：Asking a test user, “Who might want to use this service?” is not advised because it is a leading question.
4：What is a remote usability test?
智慧树正确答案：Testing that is conducted online rather than in-person.
5：As Tim Brown of IDEO explains, to a design thinker user behaviors are never right or wrong, but they are always .
6：According to the UX experts at the Nielsen Norman Group, a product’s success depends on .
7：Guerrilla usability testing always uses .
8：If you recruit users for testing via social media platforms, think carefully about the ___ of each online channel.
1：What is the benefit of a timeboxed approach to innovation, such as a design sprint?
智慧树正确答案：No time to be a perfectionist.
2：Research visualizations such as personas, journey maps, and mockups can do double duty as prototypes to communicate your idea to stakeholders.
3：Design sprints are best suited to this economic sector: .
智慧树正确答案：Actually they can, and are used in any sector.
4：The concept of the Design Sprint was popularized by ___, with the tagline “5 days from problem to solution!”
5：If you are running out of time on a design sprint, which step is the best one to skip?
智慧树正确答案：None of the above.
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